What If Every Client was an Editor.

What If Every Client Was an Editor, Celeb, or Influencer? (Because actually… They Are)

Besides the obvious being overpaid and under worked, just imagine:
You find out an editor who writes for top magazines or a popular influencer is coming in. Suddenly, your ego is fed, station is spotless, your products are lined up like editorial art and you're pulling inspo references like it's Fashion Week prep, because you’re excited and want to be prepared.

Now imagine showing up with that same above and beyond energy… for every single client.

— it changes everything.

yes, we all have “those” days (back-to-back color or cut appts and no lunch break), but when you realize you rinsed too soon, because you got impatient and you do nothing to change it, don’t wonder why the client doesn’t return when that end result isn’t what you both spoke about.

its not about what you do, its about how you do it.
An Instagram post, a TikTok, a group chat recap—people are documenting everything. The way you made them feel? The care, the details, the energy. That’s why they’re coming back, or not. That’s what they’re sharing.

Owning a busy salon in NYC has taught me why this type of mindset is so important:

1. You level up—automatically.
You’re more intentional. More present. You consult better, you style with more purpose, and you finish every appointment with that quiet “I just killed it” confidence. (And you did.)

2. The client feels it.
You're either making them feel important, or not. It turns a “just a trim” or “gray coverage” appointment into a “i can’t trust anyone else” moment.

3. The word-of-mouth becomes elite.
Your regulars may not be editors—but they are walking billboards with influence. And if you’re a great stylist, then you know you’re getting new clients because they’re being stopped on the street.

4. Your reputation becomes less about clout, more about consistency and trust.
You’re not the new stylist they heard of and want to try —like a trend, but the one they visit with high expectations and peace of mind that they’ll be delivered.

Its easy to fall into routine or take some clients for granted, but every single person putting trust in you, is contributing to your business and deserves your best. Big services and small, followers or not. So the next time you’re about to grab the cape and ask, “What are we doing today?”—
Pause and think: What if this client was about to write an article about me?